Designing an e-learning reactivate promotion for unpopular collections in academic library

Bo Yen Wang, Yuan Hsun Liao, Chia Ming Liu, Ming Hsiang Su, Pao Ta Yu

研究成果: Conference contribution

摘要

In this paper, a promotion design to improve lending rate of collections in library has been developed. This main ideal of this design is focused on unpopular collections in library with theoretical basis on Long Tail theory proposed by Christ Anderson. According to Long Tail Theory, the unpopular merchandise could be promoted by several strategies such as developing multiple distribution channels for the products, letting the user as a participant in the process of marketing, and customizing the product involved with customer demand. The situation of unpopular collections in library was similar to the merchandise in the tail part of popularity distribution; it could be promoted through reactivate process. This research had analyzed the transaction of the reader lending records to find out the popular books and the unpopular books as the primary step in designing reactive promotion, therefore the process of library data mining could reflect the reader behavior in lending collection of library. Specific readers who had lent the unpopular reading may contribute the improvement in that lending frequency. This research had designed a reactivate promotion to recommend unpopular collections in library by broadcasting readers' interview. The advertisement job is accomplished by Near-Real system which was an e-Learning tool to perform readers' interview around the corners of library.

原文English
主出版物標題Learning by Playing
主出版物子標題Game-based Education System Design and Development - 4th International Conference on E-Learning and Games, Edutainment 2009, Proceedings
頁面536-543
頁數8
DOIs
出版狀態Published - 2009
事件4th International Conference on E-Learning and Games, Edutainment 2009 - Banff, AB, Canada
持續時間: 2009 八月 92009 八月 11

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
5670 LNCS
ISSN(列印)0302-9743
ISSN(電子)1611-3349

Other

Other4th International Conference on E-Learning and Games, Edutainment 2009
國家/地區Canada
城市Banff, AB
期間09-08-0909-08-11

All Science Journal Classification (ASJC) codes

  • 理論電腦科學
  • 電腦科學(全部)

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