Designing lifestyle hotels

Jen Son Cheng, Ta Wei Tang, Hsin Yu Shih, Tsai Chiao Wang

研究成果: Article同行評審

25 引文 斯高帕斯(Scopus)

摘要

Art creates irreplaceable added value and serves as a source for satisfying the spiritual needs of hotel customers. To provide customers with memorable services, hotels not only need to continue improving their services (exploit), but also have to design artistic new services (explore). Thus, customer willingness to return to the hotel could be increased, enhancing customer loyalty. However, few hotels simultaneously implement these two types of trade-off activities (i.e., exploitation and exploration). According to the ambidexterity perspective, this study applied a case study approach to investigate the process through which hotel operators design lifestyle hotels. Moreover, this study involved constructing an operational framework that adopted art as the basis for differentiation. The research results revealed that in introducing art concepts into a hotel service system, hotels operators must attach a high level of importance to several key activities, including hiring a full-time executive artistic manager in the top management team to engage in innovation, integrating local culture and the natural environment into the design of an artistic servicescape, catering to customers’ needs, and adopting high-performance human resource practices. These activities enable hotels to enhance their service capability in simultaneously implementing the two mutual trade-off activities, specifically designing new artistic services (explorative innovation) and continually improving their services (exploitative innovation).

原文English
頁(從 - 到)95-106
頁數12
期刊International Journal of Hospitality Management
58
DOIs
出版狀態Published - 2016 九月 1

All Science Journal Classification (ASJC) codes

  • 旅遊、休閒和酒店管理
  • 策略與管理

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