Determine the service value position for package tour plan based on a novel MCDM approach

Chia Li Lin

研究成果: Conference contribution

1 引文 斯高帕斯(Scopus)

摘要

In early years, customers' preferences were not taken into account for planning of package tours, and instead the price was considered as the top priority. Customers could have limited alternatives based on only few packages plans and prices. However, the enterprises of package tour have faced the difficult challenge of what are the package tours the tourist wants. This research provides a service evaluation model for package tours. The model could be applied to satisfy tourists' needs and to provide mass customized services by value oriented operation instead of traditional price ones. In addition, this research proposes six package tours which applies the guideline of travel mode choices and divides the regional package tours into three transportation tools (bus tour, railroad tour, and private vehicle tour) and four tour modes (Shopping and cuisine, nature experience, culture exploring, and specific events) in the Nantou area of Taiwan.

原文English
主出版物標題Advanced Research in Applied Artificial Intelligence - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Proceedings
頁面742-753
頁數12
DOIs
出版狀態Published - 2012 8月 1
事件25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012 - Dalian, China
持續時間: 2012 6月 92012 6月 12

出版系列

名字Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
7345 LNAI
ISSN(列印)0302-9743
ISSN(電子)1611-3349

Other

Other25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012
國家/地區China
城市Dalian
期間12-06-0912-06-12

All Science Journal Classification (ASJC) codes

  • 理論電腦科學
  • 電腦科學(全部)

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