TY - GEN
T1 - Determine the service value position for package tour plan based on a novel MCDM approach
AU - Lin, Chia Li
PY - 2012/8/1
Y1 - 2012/8/1
N2 - In early years, customers' preferences were not taken into account for planning of package tours, and instead the price was considered as the top priority. Customers could have limited alternatives based on only few packages plans and prices. However, the enterprises of package tour have faced the difficult challenge of what are the package tours the tourist wants. This research provides a service evaluation model for package tours. The model could be applied to satisfy tourists' needs and to provide mass customized services by value oriented operation instead of traditional price ones. In addition, this research proposes six package tours which applies the guideline of travel mode choices and divides the regional package tours into three transportation tools (bus tour, railroad tour, and private vehicle tour) and four tour modes (Shopping and cuisine, nature experience, culture exploring, and specific events) in the Nantou area of Taiwan.
AB - In early years, customers' preferences were not taken into account for planning of package tours, and instead the price was considered as the top priority. Customers could have limited alternatives based on only few packages plans and prices. However, the enterprises of package tour have faced the difficult challenge of what are the package tours the tourist wants. This research provides a service evaluation model for package tours. The model could be applied to satisfy tourists' needs and to provide mass customized services by value oriented operation instead of traditional price ones. In addition, this research proposes six package tours which applies the guideline of travel mode choices and divides the regional package tours into three transportation tools (bus tour, railroad tour, and private vehicle tour) and four tour modes (Shopping and cuisine, nature experience, culture exploring, and specific events) in the Nantou area of Taiwan.
UR - http://www.scopus.com/inward/record.url?scp=84864329506&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84864329506&partnerID=8YFLogxK
U2 - 10.1007/978-3-642-31087-4_75
DO - 10.1007/978-3-642-31087-4_75
M3 - Conference contribution
AN - SCOPUS:84864329506
SN - 9783642310867
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 742
EP - 753
BT - Advanced Research in Applied Artificial Intelligence - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012, Proceedings
T2 - 25th International Conference on Industrial Engineering and Other Applications of Applied Intelligent Systems, IEA/AIE 2012
Y2 - 9 June 2012 through 12 June 2012
ER -