Developing a design process for cross-media productions in cultural services: A view of value migration

Chi Yu Chang, Chia-Han Yang

研究成果: Conference contribution

摘要

This research aims to explore how the consumers verify the value of cross-media production and how the producers develop a design process through cross-media production based on the consumer's valuation. With this perspective, this research constructs a two-step research design. Firstly, a value measurement model is built for novel, musical and movie. With this model, this research uses the Analytic Hierarchy Process (AHP) and conducts an expert questionnaire survey to experiment the key value of consumers for each novel, musical and movie. The findings show the key value of these three creations and reveal that the major three gaps in value migration for consumers are sense, aesthetic, and historical value in turn for the cross-media production from novel to musical. As for cross-media production from musical to movie, the major three gaps in value migration for consumers are emotional value, marketing activities, and epistemic value in turn. This research also uses 'The Phantom of the Opera' as a case study to see how these key values are implemented cross novel to musical and cross musical to movie, and also implements it to the cultural product design model.

原文English
主出版物標題Proceedings - 2013 5th International Conference on Service Science and Innovation, ICSSI 2013
發行者IEEE Computer Society
頁面13-20
頁數8
ISBN(列印)9780769549859
DOIs
出版狀態Published - 2013 一月 1
事件2013 5th International Conference on Service Science and Innovation, ICSSI 2013 - Kaohsiung, Taiwan
持續時間: 2013 五月 292013 五月 31

出版系列

名字Proceedings - 2013 5th International Conference on Service Science and Innovation, ICSSI 2013

Other

Other2013 5th International Conference on Service Science and Innovation, ICSSI 2013
國家/地區Taiwan
城市Kaohsiung
期間13-05-2913-05-31

All Science Journal Classification (ASJC) codes

  • 技術與創新管理

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