Development of a marketing information system for supporting sales in a Tea-beverage market

Chinho Lin; Chienwen Hong

doi:10.1016/j.eswa.2008.06.056

Development of a marketing information system for supporting sales in a Tea-beverage market

Chinho Lin, Chienwen Hong

研究成果: Article › 同行評審

11 引文斯高帕斯（Scopus）

摘要

In this paper, we propose a marketing information system for a Tea-beverage manufacturing firm for supporting sales management. The marketing information system aims at providing assistance in (1) performing efficient dissemination and management of information and sales documents, and (2) improving marketing and promotion processes. The framework is examined and explained in the context of a case study. The results show that it provides better support for managers as a result of improved communication and monitoring.

原文	English
頁（從 - 到）	5393-5401
頁數	9
期刊	Expert Systems With Applications
卷	36
發行號	3 PART 1
DOIs	https://doi.org/10.1016/j.eswa.2008.06.056
出版狀態	Published - 2009 4月

All Science Journal Classification (ASJC) codes

一般工程
電腦科學應用
人工智慧

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10.1016/j.eswa.2008.06.056

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引用此

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Development of a marketing information system for supporting sales in a Tea-beverage market

摘要

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