E-commerce web site loyalty: A cross cultural comparison

Jengchung Victor Chen, David C. Yen, Wannasri Pornpriphet, Andree E. Widjaja

研究成果: Article同行評審

80 引文 斯高帕斯(Scopus)


This study investigates the factors that affect e-loyalty in e-commerce websites. The e-loyalty model proposed in this study is based on DeLone and McLean’s IS Success Model. E-loyalty is explained using three independent factors (information quality, system quality, and service quality), and two mediating factors (trust and customer satisfaction). The proposed model was tested with Thai and Taiwanese samples using Structural Equation Modeling (SEM) data analysis. The study yielded different results when Thai and Taiwanese samples were tested using SEM multi-group moderation data analysis. This study incorporated the concepts of national identity (NATID) and Hofstede’s five cultural dimensions to better explain cultural differences between the two countries and how culture can affect the e-commerce environment.

頁(從 - 到)1283-1299
期刊Information Systems Frontiers
出版狀態Published - 2015 12月 1

All Science Journal Classification (ASJC) codes

  • 理論電腦科學
  • 軟體
  • 資訊系統
  • 電腦網路與通信


深入研究「E-commerce web site loyalty: A cross cultural comparison」主題。共同形成了獨特的指紋。