Effects of a food advertising literacy intervention on Taiwanese children's food purchasing behaviors

Li Ling Liao, I. Ju Lai, Li Chun Chang, Chia Kuei Lee

研究成果: Article同行評審

7 引文 斯高帕斯(Scopus)

摘要

Unhealthy food advertising is an important contributor to childhood obesity. The purpose of this pilot study was to evaluate the impact of a food advertising literacy program that incorporated components of health-promoting media literacy education on fifth-grade children. Participants were 140 fifth-graders (10 and 11 years old) from one school who were randomly divided into three groups. Experimental Group A received a food advertising literacy program, experimental Group B received a comparable knowledge-based nutrition education program and the control group did not receive any nutrition education. Repeated measures analysis of variance and multivariate analysis of covariance were used to test mean changes between pretest, posttest and follow-up on participants' nutritional knowledge, food advertising literacy and food purchasing behavior. Results showed that, as compared with Group B and the control groups, Group A showed higher nutritional knowledge, food advertising literacy and food purchasing behavior at post-intervention, but had no significant improvements in nutritional knowledge and food purchasing behavior at the 1-month follow-up. Although some improvements were observed, future studies should consider a long-term, settings-based approach that is closely connected with children's daily lives, as this might be helpful to solidify children's skills in recognizing, evaluating and understanding unhealthy food advertising.

原文English
頁(從 - 到)509-520
頁數12
期刊Health Education Research
31
發行號4
DOIs
出版狀態Published - 2016 8月 1

All Science Journal Classification (ASJC) codes

  • 一般醫學

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