Entering the mobile service market via mobile platforms: Qualcomm's BREW platform and Nokia's Preminet platform

Wen Tzu Chen, Chih Nan Hu

研究成果: Article同行評審

8 引文 斯高帕斯(Scopus)

摘要

The mobile telecommunication market has evolved from simple voice to multimedia services. In the past, the primary players in mobile services were local operators in different countries; international telecommunication vendors, such as Qualcomm and Nokia, were seldom involved in the mobile service market. In order to enter this market, Qualcomm and Nokia have separately introduced their mobile application platforms, called respectively BREW and Preminet. This paper examines how the two companies attempt to share the mobile service market through their mobile platforms and internationalized business models. This paper also analyzes their mobile platforms' business models and their strategic implications.

原文English
頁(從 - 到)399-411
頁數13
期刊Telecommunications Policy
32
發行號6
DOIs
出版狀態Published - 2008 七月 1

All Science Journal Classification (ASJC) codes

  • 人因工程和人體工學
  • 資訊系統
  • 電氣與電子工程

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