Entrepreneurial orientation and firm performance: The role of knowledge creation process

Yong Hui Li, Jing Wen Huang, Ming Tien Tsai

研究成果: Article同行評審

341 引文 斯高帕斯(Scopus)


This study examines the relationships among entrepreneurial orientation, knowledge creation process, and firm performance using survey data from 165 entrepreneurs. We use LISREL analysis to test the direct and indirect effects of the entrepreneurial orientation on firm performance. Knowledge creation process - operationalized to reflect the dimensions of socialization, externalization, combination, and internalization - is used as the mediating variable for explaining the relationship between entrepreneurial orientation and firm performance. The results indicate that the significance of the direct effect of entrepreneurial orientation on firm performance is reduced when the indirect effect of entrepreneurial orientation through knowledge creation process is included in a total effect model. Consequently, entrepreneurial orientation is positively related to firm performance, and knowledge creation process plays a mediating role in this relationship.

頁(從 - 到)440-449
期刊Industrial Marketing Management
出版狀態Published - 2009 5月

All Science Journal Classification (ASJC) codes

  • 行銷


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