Euphemisms in animal-fixed expressions in Mandarin Chinese

Ada Ya ying Yang, Shelley Ching yu Depner

研究成果: Chapter

1 引文 斯高帕斯(Scopus)


This study aims to investigate taboos and euphemisms in AFEs in Mandarin Chinese. After the analysis of AFEs in the previous chapter, this chapter discusses the self-administered Likert-type five-point scale questionnaire, which was completed by seventy-five subjects, rating the degree of offensiveness of AFE taboos. The subjects were asked to give euphemisms that replace taboos. Finally linguistic strategies underlying euphemisms are analyzed. The outcome showed that: (1) the most offensive AFEs are sex-related expressions, followed by expressions regarding occupation, appearance, ability, expletives, characteristics and eating habits; (2) youth’s innovative strategies for creating euphemisms are found, such as eschewing negative comments but stating unrelated compliments resorting to celebrities’ names to replace undesirable addressing expressions neologism, loanwords, morphological reduplication, slang, and deixis. With the realization of euphemisms, the underlying strategy for euphemism is understood.

主出版物標題Embodiment in Language (II)
主出版物子標題Food, Emotion and Beyond
發行者Springer Singapore
出版狀態Published - 2016 一月 1

All Science Journal Classification (ASJC) codes

  • Arts and Humanities(all)
  • Social Sciences(all)

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