Experience quality, perceived value, satisfaction and behavioral intentions for heritage tourists

Ching Fu Chen, Fu Shian Chen

研究成果: Article同行評審

1205 引文 斯高帕斯(Scopus)

摘要

This paper examines the visitor experience of heritage tourism and investigates the relationships between the quality of those experiences, perceived value, satisfaction, and behavioral intentions. A total of 447 respondents completed a survey conducted at four main heritage sites in Tainan, Taiwan. Using structural equation modeling (SEM) technique, the results reveal the direct effects of the quality of experience on perceived value and satisfaction. However, it is the indirect and not direct effects of the quality of experience that impact on behavioral intentions when mediated by perceived value and satisfaction. Overall, the relationship "experience quality → perceived value → satisfaction → behavioral intentions" appears to be evident.

原文English
頁(從 - 到)29-35
頁數7
期刊Tourism Management
31
發行號1
DOIs
出版狀態Published - 2010 2月

All Science Journal Classification (ASJC) codes

  • 發展
  • 運輸
  • 旅遊、休閒和酒店管理
  • 策略與管理

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