Fishing is a popular leisure activity all over the world. However, due to the differences in local customs and cultures, fishing shows regional differences. This study aims to explore the charm of fishing in Southern Taiwan. In this study, the Miryoku engineering method was used to analyze and determine the charm characteristics of fishing in Southern Taiwan and draw the EGM evaluation structure chart. Thereafter, with the analytic network process method, the evaluation model was established in order to calculate the weight and ranking of each charm item. Then the weights of the 35 items in the summit, middle and bottom levels were obtained. The analysis results showed that fishing in Southern Taiwan was similar to that in other parts of the world, but the charm factors of fishing in Southern Taiwan had its relaxation and leisure characteristics. According to the analysis results of the charm factors of fishing, we discussed the future development direction of fishing industry based on the charm characteristics of fishing in Southern Taiwan.
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