Exploratory learning and new product performance: The moderating role of cognitive skills and environmental uncertainty

Ming Tien Tsai, Yen Chih Huang

研究成果: Article同行評審

42 引文 斯高帕斯(Scopus)

摘要

This study advances research on organizational learning and new product development (NPD) by examining the relationship between exploration and NPD performance while considering the moderating effects of cognitive skills and environmental uncertainty. Drawing on the cognitive perspective, we posited that A-shaped and T-shaped skills enhance NPD performance by hastening exploratory learning in NPD teams. Furthermore, we argued that exploration is advantageous in conditions of high technological and market uncertainty. Based on a survey of 198 NPD projects from IT firms located in Taiwan, we found that exploration is positively related to NPD performance, and that both A-shaped skills of team leaders a well as technological uncertainty significantly moderated this focal relationship.

原文English
頁(從 - 到)83-93
頁數11
期刊Journal of High Technology Management Research
19
發行號2
DOIs
出版狀態Published - 2008

All Science Journal Classification (ASJC) codes

  • 電腦科學應用
  • 策略與管理
  • 資訊系統與管理
  • 行銷
  • 技術與創新管理

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