Exploring electric moped sharing preferences with integrated choice and latent variable approach

Ching Fu Chen, Chiang Fu, Pei Ya Siao

研究成果: Article同行評審

3 引文 斯高帕斯(Scopus)

摘要

Electric motor scooter (e-moped) sharing, an innovative shared mobility service, has recently attracted attention in urban transport systems. It is challenging to operate the service while Motorcycles and mopeds are prevalent. The study explores individual preferences toward the services using stated preference data collected in Taiwan. An integrated choice and latent variable approach is employed to investigate individuals' preferences related to e-moped sharing attributes along with latent variables. The results show that service attributes such as base-time, pay-per-minute fees, and the walking time to access an available vehicle decrease choice likelihood while returning to a vehicle without additional procedure, and e-mopeds with hedonic brands increase it. The impacts of those latent variables (advocacy for the service, hedonic motivation, and attitudes toward the service) varied in the groups with and without past riding experience, providing insights into the service adoption. The relevant implication is discussed and provided for future research.

原文English
文章編號103837
期刊Transportation Research Part D: Transport and Environment
121
DOIs
出版狀態Published - 2023 8月

All Science Journal Classification (ASJC) codes

  • 土木與結構工程
  • 運輸
  • 一般環境科學

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