Exploring the influence of historical storytelling on cultural heritage tourists' value co-creation using tour guide interaction and authentic place as mediators

Aliana Man Wai Leong, Shih Shuo Yeh, Yanqian Zhou, Chien Wen Hung, Tzung Cheng Huan

研究成果: Article同行評審

2 引文 斯高帕斯(Scopus)

摘要

This study examines how storytelling contributes to co-creating tourists' experiences with tour guide interactions and authentic places, ultimately facilitating positive value co-creation and identifying specific generated values. This expansion of knowledge applies to cultural heritage tourism contexts. Purposive sampling and personal interviews were conducted at Macau International Airport, involving 499 respondents. The research reveals that historical storytelling significantly enhances tour guide interactions and perceptions of authentic places, with tour guide interaction partially mediating this effect. Moreover, tour guide interaction positively influences perceived educational, entertainment, experiential, and emotional values. Authentic places primarily amplify educational value, serving as a partial mediator between tour guide interaction and perceived education, and as a full mediator between tour guide interaction and perceived entertainment, experiential, and emotional values. These findings bridge knowledge gaps and provide valuable insights for tour guide training programs and tourism management strategies to elevate tourist engagement and satisfaction in historical sites.

原文English
文章編號101198
期刊Tourism Management Perspectives
50
DOIs
出版狀態Published - 2024 1月

All Science Journal Classification (ASJC) codes

  • 旅遊、休閒和酒店管理

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