TY - GEN
T1 - Exploring the Use of the Delphi Method in Visual Search Service Effectiveness Measurement Research in e-Commerce Platform
AU - Afifah, Nurrosyidah
AU - Wang, Wei Tsong
N1 - Publisher Copyright:
© 2023 IEEE.
PY - 2023
Y1 - 2023
N2 - The use of artificial intelligence (AI) with visual search services (VSS) improves search activity optimization particularly in e-commerce platform. The rise of visual search is a future digital marketing trend. While visual search often seems effortless for helping user in searching the brand, the effectiveness measurement is still unknown. In this study, a rigorous approach using Delphi Method was proposed to construct a concept of VSS effectiveness measurement. Our contribution consists of an overview and discussion of the Delphi technique and its explanation of how it could be utilized for theory building concerning the VSS effectiveness construct. In examining the present literature, we identified the main aspects of information systems effectiveness as a guideline for measuring the efficacy of VSS.
AB - The use of artificial intelligence (AI) with visual search services (VSS) improves search activity optimization particularly in e-commerce platform. The rise of visual search is a future digital marketing trend. While visual search often seems effortless for helping user in searching the brand, the effectiveness measurement is still unknown. In this study, a rigorous approach using Delphi Method was proposed to construct a concept of VSS effectiveness measurement. Our contribution consists of an overview and discussion of the Delphi technique and its explanation of how it could be utilized for theory building concerning the VSS effectiveness construct. In examining the present literature, we identified the main aspects of information systems effectiveness as a guideline for measuring the efficacy of VSS.
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U2 - 10.1109/ICoSSE58936.2023.00017
DO - 10.1109/ICoSSE58936.2023.00017
M3 - Conference contribution
AN - SCOPUS:85175611998
T3 - Proceedings - 2023 International Conference on Software and System Engineering, ICoSSE 2023
SP - 52
EP - 56
BT - Proceedings - 2023 International Conference on Software and System Engineering, ICoSSE 2023
PB - Institute of Electrical and Electronics Engineers Inc.
T2 - 2023 International Conference on Software and System Engineering, ICoSSE 2023
Y2 - 13 April 2023 through 15 April 2023
ER -