Factors affecting hotels' adoption of mobile reservation systems: A technology-organization-environment framework

Yi Shun Wang, Hsien Ta Li, Ci Rong Li, Ding Zhong Zhang

研究成果: Article同行評審

272 引文 斯高帕斯(Scopus)

摘要

This study explores why hotels adopt mobile reservation systems; based on a technology-organization-environment (TOE) framework, nine factors are hypothesized to explain hotels' adoption of mobile hotel reservation systems (MHRS). Logistic regression is employed to analyze data gathered from 140 hotels in Taiwan. The results indicate that compatibility, firm size, technology competence, and critical mass are significantly positively related to MHRS adoption, while complexity is significantly negatively related to MHRS adoption. By indentifying the predictors of hotels' adoption of MHRS through the TOE framework, this study provides several theoretical and practical implications related to mobile service adoption.

原文English
頁(從 - 到)163-172
頁數10
期刊Tourism Management
53
DOIs
出版狀態Published - 2016 4月 1

All Science Journal Classification (ASJC) codes

  • 發展
  • 運輸
  • 旅遊、休閒和酒店管理
  • 策略與管理

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