@article{25ea548a15594549b498b7b9037602d2,
title = "Factors affecting hotels' adoption of mobile reservation systems: A technology-organization-environment framework",
abstract = "This study explores why hotels adopt mobile reservation systems; based on a technology-organization-environment (TOE) framework, nine factors are hypothesized to explain hotels' adoption of mobile hotel reservation systems (MHRS). Logistic regression is employed to analyze data gathered from 140 hotels in Taiwan. The results indicate that compatibility, firm size, technology competence, and critical mass are significantly positively related to MHRS adoption, while complexity is significantly negatively related to MHRS adoption. By indentifying the predictors of hotels' adoption of MHRS through the TOE framework, this study provides several theoretical and practical implications related to mobile service adoption.",
author = "Wang, {Yi Shun} and Li, {Hsien Ta} and Li, {Ci Rong} and Zhang, {Ding Zhong}",
note = "Funding Information: II1: Customers generally require a lot of information before purchasing products/services in the hotel industry. II2: Products/services in the hotel industry are complex and hard to understand. II3: The booking process in the hotel industry is generally a complex process. Yi-Shun Wang is a Professor in the Department of Information Management at National Changhua University of Education, Taiwan. He received his Ph.D. in MIS from National Chengchi University, Taiwan. His current research interests include IT/IS adoption strategies, IS success models, customer relationship management, and e-learning. He has published in journals such as Information Systems Journal, International Journal of Information Management, Information & Management, Government Information Quarterly, Journal of Information Science, Journal of Global Information Management, Computers & Education, British Journal of Educational Technology, CyberPsychology & Behavior, Computers in Human Behavior, Service Industries Journal, Managing Service Quality, among others. He has served as a Project Reexamination Committee Member for both research areas of Information Management and Applied Science Education in the Ministry of Science and Technology of Taiwan. Hsien-Ta Li was a post-doctoral fellow in the Department of Information Management at National Changhua University of Education, Taiwan. He received his Ph.D. in Management from University of Edinburgh, UK. His current research interests include Internet marketing, e-customer behavior, and e-service innovation. His work has been published in Online Information Review and Journal of Global Information Management. He is the corresponding author and can be contacted at: hsienta.li@msa.hinet.net Ci-Rong Li is an Associate Professor of Management at Fuqing Branch of Fujian Normal University, China. He received his Ph.D. in Business Administration from National Dong Hwa University, Taiwan. His current research interests focus on market orientation, product quality and innovativeness, competitive strategy, and product development team. He has published in such journals as Industrial Marketing Management, European Journal of Marketing, Management Decision, and Quality & Quantity. Ding-Zhong Zhang is a Master of Information Management at National Changhua University of Education, Taiwan. His current research interests include electronic commerce, online shopping behavior, and management of information systems. Publisher Copyright: {\textcopyright} 2015 Elsevier Ltd.",
year = "2016",
month = apr,
day = "1",
doi = "10.1016/j.tourman.2015.09.021",
language = "English",
volume = "53",
pages = "163--172",
journal = "Tourism Management",
issn = "0261-5177",
publisher = "Elsevier Limited",
}