How will the use of graphics affect visual aesthetics? A user-centered approach for web page design

Yang Cheng Lin, Chung Hsing Yeh, Chun Chun Wei

研究成果: Article同行評審

57 引文 斯高帕斯(Scopus)

摘要

This paper addresses new and significant research issues in web page design in relation to the use of graphics. The original findings include that (a) graphics play an important role in enhancing the appearance and thus users' feelings (aesthetics) about web pages and that (b) the effective use of graphics is crucial in designing web pages. In addition, we have developed a web page design support database based on a user-centered experimental procedure and a neural network model. This design support database can be used to examine how a specific combination of design elements, particularly the ratio of graphics to text, will affect the users' feelings about a web page. As a general rule, the ratio of graphics to text between 3:1 and 1:1 will give the users the best feelings of ease-to-use and clear-to-follow. A web page with a ratio of 1:1 will have the most realistic look, while a ratio of over 3:1 will have the fanciest appearance. The result provides useful insights in using graphics on web pages that help web designers best meet users' specific expectations and aesthetic consistency.

原文English
頁(從 - 到)217-227
頁數11
期刊International Journal of Human Computer Studies
71
發行號3
DOIs
出版狀態Published - 2013 一月 1

All Science Journal Classification (ASJC) codes

  • Software
  • Human Factors and Ergonomics
  • Education
  • Engineering(all)
  • Human-Computer Interaction
  • Hardware and Architecture

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