Identifying users' behavior purchasing virtual items

Emil R. Kaburuan, Chien-Hsu Chen, Taysheng Jeng

研究成果: Conference article同行評審

7 引文 斯高帕斯(Scopus)


Virtual asset has become more important in the virtual worlds. A growing number of users involve in the virtual worlds has created a new business phenomena. An online transaction on virtual goods involves real money. This research mainly focus on finding out what are the factors influence customers' behavior and how to predict it toward purchasing in virtual worlds. There are thirty eight participants from different countries involve in this study. An online questionnaire is design to get necessary information from the users. The correlation and regression analysis applied in order to predict customer behavior toward purchasing in virtual worlds.

頁(從 - 到)250-256
期刊Proceedings of the International Conference on Electronic Business (ICEB)
出版狀態Published - 2009 十二月 1
事件9th International Conference on Electronic Business, ICEB 2009 - Macau, China
持續時間: 2009 十一月 302009 十二月 4

All Science Journal Classification (ASJC) codes

  • 商業、管理和會計 (全部)
  • 電腦科學(全部)


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