Virtual asset has become more important in the virtual worlds. A growing number of users involve in the virtual worlds has created a new business phenomena. An online transaction on virtual goods involves real money. This research mainly focus on finding out what are the factors influence customers' behavior and how to predict it toward purchasing in virtual worlds. There are thirty eight participants from different countries involve in this study. An online questionnaire is design to get necessary information from the users. The correlation and regression analysis applied in order to predict customer behavior toward purchasing in virtual worlds.
|頁（從 - 到）||250-256|
|期刊||Proceedings of the International Conference on Electronic Business (ICEB)|
|出版狀態||Published - 2009 十二月 1|
|事件||9th International Conference on Electronic Business, ICEB 2009 - Macau, China|
持續時間: 2009 十一月 30 → 2009 十二月 4
All Science Journal Classification (ASJC) codes
- 商業、管理和會計 (全部)