This article explores the performance of heterosexual masculinity in the Yahoo! Taiwan dating site via a discourse analysis of daters' self-introductions. Seeing the collective representations of masculinities as 'masculine fronts', the research finds that tender, domestic, emotional, passive and victimized fronts dominate the site; in comparison, tough and virile fronts, which reflect hegemonic Taiwanese masculinities, are much less performed. The dating site is argued to act as a heterotopia: it reflects the social imaginaries of appropriate masculinities in women's perspectives; being quasi-anonymous and female-gaze-only, it compensates for the imperfect daily social spaces by allowing the public performance of marginalized masculinities; moreover, it manifests the illusory aspect of hegemonic masculinities, which are presumed to be 'natural', rather than acted out in accordance with the situated social relations and spectatorships.
All Science Journal Classification (ASJC) codes
- Cultural Studies