TY - GEN
T1 - Investigating the antecedents of intentions to purchase a netbook as a second laptop
AU - Tsou, Chun Wang
AU - Liao, Chun-Hsiung
PY - 2010/12/1
Y1 - 2010/12/1
N2 - This study aims to empirically test users' intentions to purchase a netbook as a second laptop by considering product attributes of innovative information technology (IT), individual perceptions about a new IT, personal innovativeness, and perceived enjoyment. Data was collected from two distinct groups; 272 respondents from university students and 319 practitioners from various industries. The empirical tests highlighted some implications for the distinct sample groups, which have different demands and perceptions of a netbook. These differences may be associated with the different social demography, usage environments, and perceptions of a new IT product. Nevertheless, the attributes of convenience, ease of use, affordability, portability, enjoyable innovative technology, and compact design are effective strategies of PC marketers for promoting users' intentions to purchase a netbook as a complement to their laptop computer, but not as a replacement.
AB - This study aims to empirically test users' intentions to purchase a netbook as a second laptop by considering product attributes of innovative information technology (IT), individual perceptions about a new IT, personal innovativeness, and perceived enjoyment. Data was collected from two distinct groups; 272 respondents from university students and 319 practitioners from various industries. The empirical tests highlighted some implications for the distinct sample groups, which have different demands and perceptions of a netbook. These differences may be associated with the different social demography, usage environments, and perceptions of a new IT product. Nevertheless, the attributes of convenience, ease of use, affordability, portability, enjoyable innovative technology, and compact design are effective strategies of PC marketers for promoting users' intentions to purchase a netbook as a complement to their laptop computer, but not as a replacement.
UR - http://www.scopus.com/inward/record.url?scp=78651506515&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=78651506515&partnerID=8YFLogxK
U2 - 10.1109/ICEMT.2010.5657652
DO - 10.1109/ICEMT.2010.5657652
M3 - Conference contribution
AN - SCOPUS:78651506515
SN - 9781424486175
T3 - ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings
SP - 285
EP - 291
BT - ICEMT 2010 - 2010 International Conference on Education and Management Technology, Proceedings
T2 - 2010 International Conference on Education and Management Technology, ICEMT 2010
Y2 - 2 November 2010 through 4 November 2010
ER -