Investigating the relationships among E-service quality, perceived value, satisfaction, and behavioral intentions in Taiwanese online shopping

Che Hui Lien, Miin Jye Wen, Chung Cheng Wu

研究成果: Article同行評審

43 引文 斯高帕斯(Scopus)

摘要

As the online shopping market gradually grows in Taiwan, it is important to understand the diversity in various aspects of consumer behavior among Internet users. This paper examines the relationships among e-service quality, perceived value, satisfaction, and behavioral intentions for Taiwanese online shoppers. Based on a sample of 428 undergraduate students, a two-step structural equation modeling procedure is applied to perform an empirical test of the comprehensive model. The testing results show that, for the direct path, electronic service quality has a significant, positive influence on perceived value, satisfaction, and behavioral intentions. Also, perceived value directly influences customer satisfaction and behavioral intentions and satisfaction is an antecedent of behavioral intentions. For the indirect path, electronic service quality has a significant, positive influence on behavioral intentions through satisfaction and perceived value. Perceived value indirectly influences behavioral intentions via satisfaction. Managerial implications of these results are discussed.

原文English
頁(從 - 到)211-223
頁數13
期刊Asia Pacific Management Review
16
發行號3
出版狀態Published - 2011

All Science Journal Classification (ASJC) codes

  • 商業與國際管理
  • 策略與管理

指紋

深入研究「Investigating the relationships among E-service quality, perceived value, satisfaction, and behavioral intentions in Taiwanese online shopping」主題。共同形成了獨特的指紋。

引用此