IShopping Agent: A knowledge base assisting online shoppers through ontologies

Wen Shan Lin, Nathalie Cassaigne

研究成果: Paper

1 引文 斯高帕斯(Scopus)

摘要

In this paper, the development of the IShopping Agent's knowledge base, the intelligent shopping agent which is named in our research project and proposed the IShopping Agent's knowledge base explicitly takes into account the fact that customers do not adopt the same decision style and that the marketing strategy mix applied by e-commerce companies to promote and sale their product has an influence on the search activity in the sense that their marketing strategy influences the way websites are presented. Therefore, using this knowledge base, the Ishopping Agent identifies user's information needs and the most relevant information for customers.

原文English
頁面524-528
頁數5
出版狀態Published - 2003 十二月 1
事件IEMC'03 Proceedings, Managing Technologically Driven Organizations: 'The Human Side of Innovation and Change' - Albany, NY, United States
持續時間: 2003 十一月 22003 十一月 4

Conference

ConferenceIEMC'03 Proceedings, Managing Technologically Driven Organizations: 'The Human Side of Innovation and Change'
國家United States
城市Albany, NY
期間03-11-0203-11-04

    指紋

All Science Journal Classification (ASJC) codes

  • Engineering(all)
  • Management Science and Operations Research

引用此

Lin, W. S., & Cassaigne, N. (2003). IShopping Agent: A knowledge base assisting online shoppers through ontologies. 524-528. 論文發表於 IEMC'03 Proceedings, Managing Technologically Driven Organizations: 'The Human Side of Innovation and Change', Albany, NY, United States.