In this paper, the development of the IShopping Agent's knowledge base, the intelligent shopping agent which is named in our research project and proposed the IShopping Agent's knowledge base explicitly takes into account the fact that customers do not adopt the same decision style and that the marketing strategy mix applied by e-commerce companies to promote and sale their product has an influence on the search activity in the sense that their marketing strategy influences the way websites are presented. Therefore, using this knowledge base, the Ishopping Agent identifies user's information needs and the most relevant information for customers.
|出版狀態||Published - 2003 十二月 1|
|事件||IEMC'03 Proceedings, Managing Technologically Driven Organizations: 'The Human Side of Innovation and Change' - Albany, NY, United States|
持續時間: 2003 十一月 2 → 2003 十一月 4
|Conference||IEMC'03 Proceedings, Managing Technologically Driven Organizations: 'The Human Side of Innovation and Change'|
|期間||03-11-02 → 03-11-04|
All Science Journal Classification (ASJC) codes
- Management Science and Operations Research