Managing Host Country Environmental Challenges with Market Linking Capability: Effects on Foreign Ownership Choice

Chiung Hui Tseng, Ruby P. Lee

研究成果: Chapter

摘要

International business academicians and practitioners have long acknowledged that when investing abroad, multinational enterprises (MNEs) are bound to face location-specific disadvantages relative to indigenous incumbents due to unfamiliarity with the host country’s environments, specifically market and institutional forces. For these MNEs, how to successfully combat such inherent external difficulties and outperform local counterparts is one of the foremost priorities on their agenda. Towards this end, theorists have resorted to different theoretical approaches and suggested opposing foreign ownership choices, for instance, wholly-owned subsidiary (full ownership) versus joint venture (partial ownership), in order to assist MNEs in reducing uncertainty and hazards in their foreign operations.

原文English
主出版物標題Developments in Marketing Science
主出版物子標題Proceedings of the Academy of Marketing Science
發行者Springer Nature
頁面208
頁數1
DOIs
出版狀態Published - 2015

出版系列

名字Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN(列印)2363-6165
ISSN(電子)2363-6173

All Science Journal Classification (ASJC) codes

  • 行銷
  • 策略與管理

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