Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case

M. Thuy, Ju-Faye Kao

研究成果: Conference contribution

原文English
主出版物標題Taiwan Institute of Marketing Science, the 13th Annual Conference
出版地Taipei, Taiwan
出版狀態Published - 2016 十二月 3

All Science Journal Classification (ASJC) codes

  • Engineering(all)

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