Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case

M. Thuy, Ju-Faye Kao

研究成果: Conference contribution

原文English
主出版物標題Taiwan Institute of Marketing Science, the 13th Annual Conference
出版地Taipei, Taiwan
出版狀態Published - 2016 12月 3

All Science Journal Classification (ASJC) codes

  • 工程 (全部)

引用此