Moving from Utilitarian to Symbolism: A WEAVISM CSR Brand Communication Case

M. Thuy, Ju-Faye Kao

研究成果: Conference contribution

原文	English
主出版物標題	Taiwan Institute of Marketing Science, the 13th Annual Conference
出版地	Taipei, Taiwan
出版狀態	Published - 2016 12月 3

All Science Journal Classification (ASJC) codes