Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator

Ching Fu Chen, Meng Huan Tsai

研究成果: Article同行評審

161 引文 斯高帕斯(Scopus)

摘要

Just like Internet shopping, TV shopping as an emerging powerful channel of distribution has shown substantial growth in sales and in the number of customers over the past decade. Compared to Internet shopping, the consumer behavior of TV shopping is nonetheless neglected. This paper sheds light on the consumer behavior of TV travel product shopping and specifically investigates the relationships between perceived value, satisfaction, and loyalty of TV shoppers. The findings reveal that in general only the effect of perceived value, but not satisfaction, on loyalty is supported. Furthermore, the consumer product involvement shows its moderating effects on the value-satisfaction-loyalty model.

原文English
頁(從 - 到)1166-1171
頁數6
期刊Tourism Management
29
發行號6
DOIs
出版狀態Published - 2008 十二月

All Science Journal Classification (ASJC) codes

  • 發展
  • 運輸
  • 旅遊、休閒和酒店管理
  • 策略與管理

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