PICTURES THAT ARE WORTH A THOUSAND DONATIONS: HOW EMOTIONS IN PROJECT IMAGES DRIVE THE SUCCESS OF ONLINE CHARITY FUNDRAISING CAMPAIGNS? AN IMAGE DESIGN PERSPECTIVE

Jian Ren Hou, Jie Zhang, Kunpeng Zhang

研究成果: Article同行評審

15 引文 斯高帕斯(Scopus)

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Business & Economics

Engineering & Materials Science