Predicting customer lifetime value for hypermarket private label products

Hsin Hui Lin, Hsien Ta Li, Yi Shun Wang, Timmy H. Tseng, Ya Ling Kao, Min Yi Wu

研究成果: Article同行評審

7 引文 斯高帕斯(Scopus)

摘要

This study develops a model to predict customer lifetime value for hypermarket private label products. It examines the relationships among store awareness, store image variables (i.e., service quality, price/value, convenience, and product quality), private label image, repurchase intention, and customer lifetime value and investigates the moderating role of image fit. The originality of this study lies in filling the gap of previous research on antecedents of private label customers’ behavior by considering store awareness, image fit, and customer lifetime value. Partial least squares structural equation modeling was used to analyze data. The results indicate the following. Store image variables (except product quality) and store awareness affect repurchase intention directly or indirectly through private label image. Image fit moderates the relationships between store image variables (except product quality) and private label image. Private label image facilitates customer lifetime value. This study provides several theoretical and practical implications for hypermarket private label product developments.

原文English
頁(從 - 到)619-635
頁數17
期刊Journal of Business Economics and Management
18
發行號4
DOIs
出版狀態Published - 2017 7月 4

All Science Journal Classification (ASJC) codes

  • 商業、管理和會計(雜項)
  • 經濟學與計量經濟學

指紋

深入研究「Predicting customer lifetime value for hypermarket private label products」主題。共同形成了獨特的指紋。

引用此