Predicting repurchase intention for online clothing brands in Taiwan: quality disconfirmation, satisfaction, and corporate social responsibility

Huei Ting Tsai, Hsin Cheng Chang, Ming Tien Tsai

研究成果: Article同行評審

14 引文 斯高帕斯(Scopus)

摘要

This study examined the antecedents influencing customer satisfaction and repurchase intention for online clothing brands from the viewpoint of expectation-disconfirmation theory. We developed an extended model to explain repurchase intention, taking into consideration disconfirmed quality expectation as well as the concept of corporate social responsibility (CSR). Our empirical results show that offline features have a significant effect on satisfaction while online features have only limited effects. Satisfaction and CSR both exert a significant effect on repurchase intention. These results have implications for researchers as well as practitioners.

原文English
頁(從 - 到)375-399
頁數25
期刊Electronic Commerce Research
16
發行號3
DOIs
出版狀態Published - 2016 9月 1

All Science Journal Classification (ASJC) codes

  • 經濟學、計量經濟學和金融學(雜項)
  • 人機介面

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