Recently, a trend to use reputation model for selecting service providers becomes evident in the area of electronic commerce. Most of the effort have been made on providing a reliability value associated with the predicted reputation to interpret how reliable is the reputation. However, the predicted reputation will become ineffective with a low reliability value. Rather than providing a reliability of a reputation, in this paper, we propose a reputation model, called Risk-Enabled reputAtion modeL (REAL), by introducing the notion of risks to better interpret the recent performance of a service provider in e-commerce. The proposed approach has been validated as a better model to reflect a service provider's recent performance than given by the extant on-line auctions sites or the models using the technique of adopting mean values.
|頁（從 - 到）||619-624|
|期刊||Conference Proceedings - IEEE International Conference on Systems, Man and Cybernetics|
|出版狀態||Published - 2008 十二月 1|
|事件||2008 IEEE International Conference on Systems, Man and Cybernetics, SMC 2008 - Singapore, Singapore|
持續時間: 2008 十月 12 → 2008 十月 15
All Science Journal Classification (ASJC) codes