REAL: A risk-enabled reputation model for electronic commerce

Jonathan Lee, Shin Jie Lee

研究成果: Conference article同行評審

5 引文 斯高帕斯(Scopus)

摘要

Recently, a trend to use reputation model for selecting service providers becomes evident in the area of electronic commerce. Most of the effort have been made on providing a reliability value associated with the predicted reputation to interpret how reliable is the reputation. However, the predicted reputation will become ineffective with a low reliability value. Rather than providing a reliability of a reputation, in this paper, we propose a reputation model, called Risk-Enabled reputAtion modeL (REAL), by introducing the notion of risks to better interpret the recent performance of a service provider in e-commerce. The proposed approach has been validated as a better model to reflect a service provider's recent performance than given by the extant on-line auctions sites or the models using the technique of adopting mean values.

原文English
文章編號4811346
頁(從 - 到)619-624
頁數6
期刊Conference Proceedings - IEEE International Conference on Systems, Man and Cybernetics
DOIs
出版狀態Published - 2008 十二月 1
事件2008 IEEE International Conference on Systems, Man and Cybernetics, SMC 2008 - Singapore, Singapore
持續時間: 2008 十月 122008 十月 15

All Science Journal Classification (ASJC) codes

  • 電氣與電子工程
  • 控制與系統工程
  • 人機介面

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