Relationship Between Facebook Fan Page and Trust of Fans

Yu Hsiu Hung, Chia Hui Feng, Chung Jen Chen

研究成果: Conference contribution

摘要

This study explored the influence of fan pages on the fans’ trust, and the changes in users’ trust in fan pages through online interaction, communication and sharing. This study used online questionnaire and collected 231 valid samples. Among those, 158 respondents joined 1 to 50 fan pages (68.4%); 192 respondents joined these fan pages for more than one year (83.1%). Young and middle-aged users have higher degree of acceptance of the online community, most of the fan pages are design to attract young people. The most common type of fan page is about brands or commodities (122 people, 50.8%), followed by restaurants, stores or sightseeing spots (106 people, 44.2%). This study used stepwise regression to analyze the questionnaires. The results showed that community communication and sharing have a positive relationship with the trust of fan pages, and the influence of community interaction on the trust of fan pages is insignificant.

原文English
主出版物標題Human Systems Engineering and Design II - Proceedings of the 2nd International Conference on Human Systems Engineering and Design
主出版物子標題Future Trends and Applications, IHSED 2019
編輯Tareq Ahram, Waldemar Karwowski, Stefan Pickl, Redha Taiar
發行者Springer Verlag
頁面801-807
頁數7
ISBN(列印)9783030279271
DOIs
出版狀態Published - 2020 一月 1
事件2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019 - Munich, Germany
持續時間: 2019 九月 162019 九月 18

出版系列

名字Advances in Intelligent Systems and Computing
1026
ISSN(列印)2194-5357
ISSN(電子)2194-5365

Conference

Conference2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019
國家Germany
城市Munich
期間19-09-1619-09-18

指紋

Fans
Communication

All Science Journal Classification (ASJC) codes

  • Control and Systems Engineering
  • Computer Science(all)

引用此文

Hung, Y. H., Feng, C. H., & Chen, C. J. (2020). Relationship Between Facebook Fan Page and Trust of Fans. 於 T. Ahram, W. Karwowski, S. Pickl, & R. Taiar (編輯), Human Systems Engineering and Design II - Proceedings of the 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019 (頁 801-807). (Advances in Intelligent Systems and Computing; 卷 1026). Springer Verlag. https://doi.org/10.1007/978-3-030-27928-8_122
Hung, Yu Hsiu ; Feng, Chia Hui ; Chen, Chung Jen. / Relationship Between Facebook Fan Page and Trust of Fans. Human Systems Engineering and Design II - Proceedings of the 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019. 編輯 / Tareq Ahram ; Waldemar Karwowski ; Stefan Pickl ; Redha Taiar. Springer Verlag, 2020. 頁 801-807 (Advances in Intelligent Systems and Computing).
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abstract = "This study explored the influence of fan pages on the fans’ trust, and the changes in users’ trust in fan pages through online interaction, communication and sharing. This study used online questionnaire and collected 231 valid samples. Among those, 158 respondents joined 1 to 50 fan pages (68.4{\%}); 192 respondents joined these fan pages for more than one year (83.1{\%}). Young and middle-aged users have higher degree of acceptance of the online community, most of the fan pages are design to attract young people. The most common type of fan page is about brands or commodities (122 people, 50.8{\%}), followed by restaurants, stores or sightseeing spots (106 people, 44.2{\%}). This study used stepwise regression to analyze the questionnaires. The results showed that community communication and sharing have a positive relationship with the trust of fan pages, and the influence of community interaction on the trust of fan pages is insignificant.",
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Hung, YH, Feng, CH & Chen, CJ 2020, Relationship Between Facebook Fan Page and Trust of Fans. 於 T Ahram, W Karwowski, S Pickl & R Taiar (編輯), Human Systems Engineering and Design II - Proceedings of the 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019. Advances in Intelligent Systems and Computing, 卷 1026, Springer Verlag, 頁 801-807, 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019, Munich, Germany, 19-09-16. https://doi.org/10.1007/978-3-030-27928-8_122

Relationship Between Facebook Fan Page and Trust of Fans. / Hung, Yu Hsiu; Feng, Chia Hui; Chen, Chung Jen.

Human Systems Engineering and Design II - Proceedings of the 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019. 編輯 / Tareq Ahram; Waldemar Karwowski; Stefan Pickl; Redha Taiar. Springer Verlag, 2020. p. 801-807 (Advances in Intelligent Systems and Computing; 卷 1026).

研究成果: Conference contribution

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Hung YH, Feng CH, Chen CJ. Relationship Between Facebook Fan Page and Trust of Fans. 於 Ahram T, Karwowski W, Pickl S, Taiar R, 編輯, Human Systems Engineering and Design II - Proceedings of the 2nd International Conference on Human Systems Engineering and Design: Future Trends and Applications, IHSED 2019. Springer Verlag. 2020. p. 801-807. (Advances in Intelligent Systems and Computing). https://doi.org/10.1007/978-3-030-27928-8_122