| 原文 | English |
|---|---|
| 主出版物標題 | 2012 The Third Asian Business & Management Conference (ABMC) |
| 出版狀態 | Published - 2012 |
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Setting an Effective Multimedia Mobile Advertising Message for Goods and Services Using the Fuzzy Delphi Method.
- Peng-Ting Chen
- , Joe Z. Cheng
研究成果: Conference contribution