TY - GEN
T1 - Social Network user lifetime
AU - Lang, Juan
AU - Wu, S. Felix
PY - 2011
Y1 - 2011
N2 - Online Social Network (OSN) operators are interested in promoting usage among their users, and try a variety of strategies to encourage use. Some recruit celebrities to their site, some allow third parties to develop applications that run on their sites, and all have features intended to encourage use. As important as usage is, we are unaware of any studies into what influences users to be active and to remain online. This paper is the first work studying the lifetime of OSN users, examining the factors that influence lifetime in one OSN, Buzznet. The major contributions of this work are the study of active lifetime, the features and behaviors that encourage activity, and the comparison of active lifetime to passive lifetime.
AB - Online Social Network (OSN) operators are interested in promoting usage among their users, and try a variety of strategies to encourage use. Some recruit celebrities to their site, some allow third parties to develop applications that run on their sites, and all have features intended to encourage use. As important as usage is, we are unaware of any studies into what influences users to be active and to remain online. This paper is the first work studying the lifetime of OSN users, examining the factors that influence lifetime in one OSN, Buzznet. The major contributions of this work are the study of active lifetime, the features and behaviors that encourage activity, and the comparison of active lifetime to passive lifetime.
UR - https://www.scopus.com/pages/publications/80052740765
UR - https://www.scopus.com/pages/publications/80052740765#tab=citedBy
U2 - 10.1109/ASONAM.2011.28
DO - 10.1109/ASONAM.2011.28
M3 - Conference contribution
AN - SCOPUS:80052740765
SN - 9780769543758
T3 - Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011
SP - 289
EP - 296
BT - Proceedings - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011
T2 - 2011 International Conference on Advances in Social Networks Analysis and Mining, ASONAM 2011
Y2 - 25 July 2011 through 27 July 2011
ER -