Speeding for fun? Exploring the speeding behavior of riders of heavy motorcycles using the theory of planned behavior and psychological flow theory

This paper focuses on a special segment of motorcyclists in Taiwan - riders of heavy motorcycles - and investigates their speeding behavior and its affecting factors. It extends the theory of planned behavior (TPB) to explore motorcyclist speeding behavior by including the variables of psychological flow theory. The levels of sensation-seeking and riding experience are also used as grouping variables to investigate group differences from the influences of their affecting factors on speeding behavior. The results reveal that the psychological flow variables have greater predictive power in explaining speeding behavior than the TPB variables, providing useful insights into the unique nature of this group of motorcyclists, who are more prone to engage in speeding. Group differences with regard to both sensation-seeking and rider experience in speeding behavior are highlighted, and the implications of the findings are discussed.