Strategy to promote location sharing on social network under perspectives of culture

研究成果: Conference contribution

摘要

The increasing number of smartphone which are pre-equipped GPS module and ability to install social network applications makes a better chance than ever to combine and exploiting the advantages of location-based technologies and social network. By using these technologies, users not only share their locations on social network but also get useful information from friends which could indirectly promote for their locations and their services. Promoting location sharing becomes an indispensable part of social network which may bring a great business opportunity. However, user from different cultures tend to have different location sharing behaviors, therefore the performance of business models of location sharing on social network are also distinctive. Thus, the purpose of this study is to investigate the role of culture in location sharing behavior among social network users by answering the question of the role of benefits, trust, and social influence on attitude to share the location information.Moreover, this study try to evaluate the impact of incentive given to the user by sharing appointed location and the impact of positive feedback on location sharing behavior.

原文English
主出版物標題Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
發行者Pacific Asia Conference on Information Systems
ISBN(電子)9789860491029
出版狀態Published - 2016 一月 1
事件20th Pacific Asia Conference on Information Systems, PACIS 2016 - Chiayi, Taiwan
持續時間: 2016 六月 272016 七月 1

出版系列

名字Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings

Other

Other20th Pacific Asia Conference on Information Systems, PACIS 2016
國家Taiwan
城市Chiayi
期間16-06-2716-07-01

    指紋

All Science Journal Classification (ASJC) codes

  • Information Systems

引用此

Ha, Q. A., & Chen, J. C. V. (2016). Strategy to promote location sharing on social network under perspectives of culture. 於 Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings (Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings). Pacific Asia Conference on Information Systems.