Task-technology fit and user acceptance of online auction

研究成果: Article同行評審

110 引文 斯高帕斯(Scopus)

摘要

Word Wide Web intelligent agent technology has provided researchers and practitioners, such as those involved in information technology, innovation, knowledge management, and technical collaboration with the ability to examine the design principles and performance characteristics of the various approaches to intelligent agent technology, and to increase the cross fertilization of ideas on the development of autonomous agents and multi-agent systems among different domains. This study investigates the employment of intelligent agents in a web-based auction process, with particular reference to the appropriateness of the agent software for the online auction task, consumers' value perception of the agent, the effect of this consumer perception on their intention to use the tool, and a measure of consumer acceptance. In the initial case study, both consumers and web operators thought the use of software agents enhanced online auction efficiency and timeliness. The second phase of the investigation established that consumer familiarity with the agent functionality was positively associated with seven dimensions: online auction site's task, agent's technology, task-technology fit, perceived ease of use, perceived usefulness, perceived playfulness, intention to use tool, and negatively associated with perceived risk. Intelligent agents have the potential to release skilled operator time for the use of value-adding tasks in the planning and expansion of online auctions.

原文English
頁(從 - 到)69-89
頁數21
期刊International Journal of Human Computer Studies
68
發行號1-2
DOIs
出版狀態Published - 2010 1月

All Science Journal Classification (ASJC) codes

  • 軟體
  • 人因工程和人體工學
  • 教育
  • 一般工程
  • 人機介面
  • 硬體和架構

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