The antecedents of Indonesian buyer trust in social commerce: From an attribution theory perspective

Tien Wang, Ralph Keng Jung Yeh, Amelia Imron

研究成果: Conference contribution

2 引文 斯高帕斯(Scopus)

摘要

With the advancement of information technology, many innovations have emerged from the development of the Internet, including online shopping and social commerce. However, online consumers constantly experience some degree of uncertainty, such as potentially untrustworthy sellers, difficult transaction processes, and unknown new technologies and goods. Trust addresses the problem of risks in these uncertain situations. This study uses attribution theory to investigate the trust of Indonesian consumers in individual sellers. This trust is proposed to be determined by the congruence between buyer-seller personality and online servicescapes in the context of social commerce. Findings and contributions of this study are discussed as well.

原文English
主出版物標題Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings
發行者Pacific Asia Conference on Information Systems
ISBN(電子)9789860491029
出版狀態Published - 2016 一月 1
事件20th Pacific Asia Conference on Information Systems, PACIS 2016 - Chiayi, Taiwan
持續時間: 2016 六月 272016 七月 1

出版系列

名字Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings

Other

Other20th Pacific Asia Conference on Information Systems, PACIS 2016
國家Taiwan
城市Chiayi
期間16-06-2716-07-01

    指紋

All Science Journal Classification (ASJC) codes

  • Information Systems

引用此

Wang, T., Yeh, R. K. J., & Imron, A. (2016). The antecedents of Indonesian buyer trust in social commerce: From an attribution theory perspective. 於 Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings (Pacific Asia Conference on Information Systems, PACIS 2016 - Proceedings). Pacific Asia Conference on Information Systems.