China outbound tourism contributes substantial foreign receipts but also creates carbon and water footprints at destinations. This study is set out to analyze whether this tourist segment is a preferred market from the economic and environmental perspectives. Using Taiwan as an example, the direct carbon emission per dollar and total carbon footprint per Chinese inbound visitor is about 20% more efficient than other markets because of a high consumption pattern, longer length of stay, and closer distance between the two regions. However, one unsatisfactory area is the total water footprint because of their high spending on food-related souvenirs that generates substantial water requirements from the agriculture sector. When forecasting the estimated growth of Chinese visitors in Taiwan to 2016, an additional 0.8% increase in economic output is expected at the expense of a 2.7% increase in CO2 emissions and a 3.0% increase in water use.
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