The effect of activity involvement on place attachment with co-creation as a mediator

Yao Chung Liu, Bor Hon Lee, Yu Chih Lo, Shih Shuo Yeh

研究成果: Chapter

3 引文 斯高帕斯(Scopus)

摘要

This research attempts to examine the co-creation process involving Chiayi City International Band Festival (CIBF). It deploys a questionnaire survey which assesses the level of activity involvement, preference to local products, and place attachment. The questionnaire is pretested, which utilizes college students as the samples to screen the clarity of wordings covered in the questionnaire and the reliability of the study scales. Subsequently, 342 festivity attendees, who are not local residents, are invited to participate in the survey. Structural equational modeling is used to test the study hypotheses. The results show a mediating effect of co-creation between activity involvement and place attachment.

原文English
主出版物標題Advances in Hospitality and Leisure
發行者Emerald Group Publishing Ltd.
頁面41-56
頁數16
DOIs
出版狀態Published - 2018

出版系列

名字Advances in Hospitality and Leisure
14
ISSN(列印)1745-3542

All Science Journal Classification (ASJC) codes

  • 地理、規劃與發展
  • 旅遊、休閒和酒店管理

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