The effect of corporate brand dominance, involvement and corporate associations on attitudes toward new product development

Hsin-Hsin Chang, Mohamad Rizal Abdul Hamid

研究成果: Article › 同行評審

指紋

深入研究「The effect of corporate brand dominance, involvement and corporate associations on attitudes toward new product development」主題。共同形成了獨特的指紋。

Business & Economics