The effect of doing and messaging pro-environmental behavior on fostering the behavior

Jo Tung Li, Yuan Chi Tseng

研究成果: Conference contribution

1 引文 斯高帕斯(Scopus)


Pro-environmental behavior has been widely promoted nowadays. While many empirical studies support that increasing social norms is an effective approach to motivate pro-environmental behavior, how it works in messaging is less understood. This study aimed to examine how one person sending his/her own pro-environmental behavior to a friend affects his/her friend's and his/her own future pro-environmental behavior. We conducted an in-situ study and found that receiving message of pro-environmental behavior didn’t promote the receiver’s behavior. Instead, the senders, who did the assigned behaviors and messaged the behavioral to one of their friends, increased the perceived ease and convenience and continued to took the action after intervention period. We came to the conclusion that doing and messaging pro-environmental behaviors has an effect on fostering the behavior.

主出版物標題CHI 2018 - Extended Abstracts of the 2018 CHI Conference on Human Factors in Computing Systems
主出版物子標題Engage with CHI
發行者Association for Computing Machinery
ISBN(電子)9781450356206, 9781450356213
出版狀態Published - 2018 四月 20
事件2018 CHI Conference on Human Factors in Computing Systems, CHI EA 2018 - Montreal, Canada
持續時間: 2018 四月 212018 四月 26


名字Conference on Human Factors in Computing Systems - Proceedings


Other2018 CHI Conference on Human Factors in Computing Systems, CHI EA 2018

All Science Journal Classification (ASJC) codes

  • 軟體
  • 人機介面
  • 電腦繪圖與電腦輔助設計