The effect of tourism core competence on entrepreneurial orientation and service innovation performance in tourism small and medium enterprises*

Ta Wei Tang, Pei Zhang, Ying Lu, Tsai Chiao Wang, Chia Liang Tsai

研究成果: Article


Travelers prefer a local and non-fragmented travel experience. Tourism small and medium enterprises (TSMEs) are considered to be difficult to develop those innovative services because they are limited by the tourism resources they have. However, having tourism resources might not a source of competitive advantage, but the competence to use them. Thus, this study explores the contribution of tourism core competence to promoting entrepreneurial orientation and service innovation performance. A total of 178 TSMEs were sampled. The findings indicated that the innovation and risk-taking mediate the effects of tourism core competence on service innovation performance, whereas proactiveness does not.

頁(從 - 到)89-100
期刊Asia Pacific Journal of Tourism Research
出版狀態Published - 2020 二月 1


All Science Journal Classification (ASJC) codes

  • Geography, Planning and Development
  • Tourism, Leisure and Hospitality Management