The effect of trust belief and salesperson's expertise on consumer's intention to purchase nutraceuticals: Applying the theory of reasoned action

Ming Tien Tsai, Chao Wei Chin, Cheng Chung Chen

研究成果: Article同行評審

28 引文 斯高帕斯(Scopus)

摘要

The consumer's attitude, subjective norm, and purchase intention were explored based on the theory of reasoned action (Fishbein & Ajzen, 1975). A sample of 334 consumers was surveyed and the results were analyzed using structural equation modeling. Results show that a consumer's attitude subjective norm and the salesperson's expertise will facilitate the purchase intention of buying nutraceuticals; the salesperson's expertise and subjective norm can affect the consumer's attitude; and trust belief does not directly affect purchase intention, but rather the consumer's attitude to buying nutraceuticals and the subjective norm.

原文English
頁(從 - 到)273-288
頁數16
期刊Social Behavior and Personality
38
發行號2
DOIs
出版狀態Published - 2010

All Science Journal Classification (ASJC) codes

  • 社會心理學

指紋

深入研究「The effect of trust belief and salesperson's expertise on consumer's intention to purchase nutraceuticals: Applying the theory of reasoned action」主題。共同形成了獨特的指紋。

引用此