The effects assessment of firm environmental strategy and customer environmental conscious on green product development

Ming Tien Tsai, Li Min Chuang, Shu Tsung Chao, Hsiao Ping Chang

研究成果: Article同行評審

39 引文 斯高帕斯(Scopus)

摘要

The purpose of this study is to examine why both parties (industry and consumer market) have mutual interests in protecting the environment but they still are hesitant to act green. The study used two-stage sampling from consumer market to depict ideal green product characteristics and reliable toy companies, and visit these companies for the second sample collection to examine whether the organizational eco-innovation strategy with customer value has a positive effect on green product development. In other words, the customer's benefit is an important factor for new product development strategy for green toys. This research shows that the willingness to buy green toys increases if most people in society buy green toys. This represents that customers are environmentally conscious and care about protecting the environment, or buying green toys is the result of a new economic trend and childhood education. The willingness to buy green toys increases if customers think that green products implies an enhancement on new product development to toy manufacturers. Further, if manufacturers are able to manage the difficulty of cooperation with all parties in the supply chain and difficulties related to production, they are willing to adopt customers' perceived value on green toys for their new product development strategy. It is rare to find academic research discussing the perspectives of both consumers and manufacturers in the same study because the research topic is very broad and many conditions must be considered. This research aims to find the effect of consumer-perceived value and company eco-innovation on green product development.

原文English
頁(從 - 到)4435-4447
頁數13
期刊Environmental Monitoring and Assessment
184
發行號7
DOIs
出版狀態Published - 2012 7月

All Science Journal Classification (ASJC) codes

  • 環境科學 (全部)
  • 污染
  • 管理、監督、政策法律

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