The effects of language difference on operational performance and satisfaction with B2B e-marketplace interface

Pei Chun Lin, Yi Han Huang

研究成果: Conference article同行評審

摘要

This study integrated the user interface and information content of the business-to-business (B2B) electronic marketplace (e-marketplace) with language to analyze whether language differences affect the definition of good interface design and the information content that should be provided via an e-marketplace. An experimental design was adopted for collecting data from tasks, and then the Questionnaire for User Interface Satisfaction (QUIS) was used to ascertain how satisfied subjects were with regard to using the B2B e-marketplace interfaces. Study results showed that the language, the e-marketplace interface the subject used, and a combination of the two predict a person's operational performance and satisfaction with a B2B e-marketplace. This study's results provide a better understanding of whether B2B e-marketplace service providers should develop interfaces based on specific languages.

原文English
頁(從 - 到)217-225
頁數9
期刊Proceedings of the International Conference on Electronic Business (ICEB)
出版狀態Published - 2009 十二月 1
事件9th International Conference on Electronic Business, ICEB 2009 - Macau, China
持續時間: 2009 十一月 302009 十二月 4

All Science Journal Classification (ASJC) codes

  • 商業、管理和會計 (全部)
  • 電腦科學(全部)

指紋

深入研究「The effects of language difference on operational performance and satisfaction with B2B e-marketplace interface」主題。共同形成了獨特的指紋。

引用此