The impact of websites characteristics and perceived risk on the hedonics and utilitarian motivation that effect online shopping intention

Sein Htaik, Jeng-Chung Chen, William H. Ross

研究成果: Conference article同行評審

摘要

Electronic commerce has become one of the essential characteristics in the Internet era. In recent year, many of the studies suggest characteristics of website (1) evoke feelings for hedonic and (2) confirm or negate beliefs of utilitarian type of consumers. Although an attitude toward website has been formed through cognitive and hedonic processes, these factors could strengthen or weaken the intention of purchase at the last minutes. The objective of this paper is to synthesize the existing literature to conducting the survey to discover how the difference perception of risk avoider and risk taker shopper whether existed or not in term of these two type of motivation and attitude toward website.

原文English
頁(從 - 到)155-160
頁數6
期刊Proceedings of the International Conference on Electronic Business (ICEB)
出版狀態Published - 2007 十二月 1
事件7th International Conference on Electronic Business, ICEB 2007 - Taipei, Taiwan
持續時間: 2007 十二月 22007 十二月 6

All Science Journal Classification (ASJC) codes

  • 商業、管理和會計 (全部)
  • 電腦科學(全部)

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