TY - JOUR
T1 - The influence factors on choice behavior regarding green products based on the theory of consumption values
AU - Lin, Pei Chun
AU - Huang, Yi Hsuan
N1 - Funding Information:
This research was supported in part by a grant from the National Science Council of the Republic of China in Taiwan under grants NSC 98-2622-H-006-001_CC3 . The authors express deep gratitude to the Sustainable Environmental Technology and Management CO., Ltd in Taiwan for the cooperation and financial support.
PY - 2012/2
Y1 - 2012/2
N2 - This study applies the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental concerns. One-way analysis of variance and multiple regression is used to assess data collected by a questionnaire survey. The results indicate that consumers with high environmental concern support green products more, and show greater readiness to choose them. This study concludes that the main influence factors on consumer choice behavior regarding green products include psychological benefit, desire for knowledge, novelty seeking, and specific conditions, and do not include functional values, price and quality. This study contributes to preliminary but vital insights in effective promotion of green products.
AB - This study applies the theory of consumption values to determine the influence factors on consumer choice behavior regarding green products, and examines whether there are significant differences in consumption values and choice behavior between consumers with different outlooks on environmental concerns. One-way analysis of variance and multiple regression is used to assess data collected by a questionnaire survey. The results indicate that consumers with high environmental concern support green products more, and show greater readiness to choose them. This study concludes that the main influence factors on consumer choice behavior regarding green products include psychological benefit, desire for knowledge, novelty seeking, and specific conditions, and do not include functional values, price and quality. This study contributes to preliminary but vital insights in effective promotion of green products.
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U2 - 10.1016/j.jclepro.2011.10.002
DO - 10.1016/j.jclepro.2011.10.002
M3 - Article
AN - SCOPUS:81055157667
SN - 0959-6526
VL - 22
SP - 11
EP - 18
JO - Journal of Cleaner Production
JF - Journal of Cleaner Production
IS - 1
ER -
