The neural substrate of maternal love in shopping: Mothers' willingness to pay for her child vs. for herself: An fMRI study

Chun Chia Kung, Yang Yen Ou, Ding Ruey Yeh, Chung Fa Wang

研究成果: Conference contribution

摘要

Mother love is essential for mother-child relationship, and is important for child's development. Despite of series of studies pertaining to the neural substrate of parental love, to date, however, no publication is found regarding the neural substrates of maternal love in shopping. In this study, we examined first-time mothers' brain activations in response to mother-related (purses, make-ups, and clothes) and children-related (toys, books, and clothes) items measured by fMRI. 22 (including 20 first-time) mothers were scanned with 3T MRI scanner. In children- vs. mother-related items, the expected mother-nature site, peri-aquductal grey (or PAG), was found to be more activated. In addition, 'Buy vs. NotBuy', as well as interaction of both factors, were both identified. In addition, voxelwise regressions yielded regions associated with mothers' buying characteristics. Lastly, we also implemented the multi-voxel pattern analysis and searchlight mapping to these data, with some preliminary results.

原文English
主出版物標題IEEE International Conference on Orange Technologies, ICOT 2014
發行者Institute of Electrical and Electronics Engineers Inc.
頁面137-140
頁數4
ISBN(電子)9781479962846
DOIs
出版狀態Published - 2014 十一月 12
事件2014 IEEE International Conference on Orange Technologies, ICOT 2014 - Xi'an, China
持續時間: 2014 九月 202014 九月 23

出版系列

名字IEEE International Conference on Orange Technologies, ICOT 2014

Other

Other2014 IEEE International Conference on Orange Technologies, ICOT 2014
國家/地區China
城市Xi'an
期間14-09-2014-09-23

All Science Journal Classification (ASJC) codes

  • 電腦科學(全部)
  • 工程 (全部)

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