TY - GEN
T1 - The process of value creation, delivery and perception
T2 - 2014 Portland International Center for Management of Engineering and Technology, PICMET 2014
AU - Lee, Ching Fang
AU - Fang, Shih Chieh
AU - Kao, Hung Hsiang
N1 - Publisher Copyright:
© 2014 PICMET.
PY - 2014/10/10
Y1 - 2014/10/10
N2 - Cultural creativity is part of our lives. Over the recent years, the cultural-creative industry has drawn a great deal of attention from the public and has been widely researched by scholars. However, the process in which the value of cultural products is created, delivered, and perceived remains largely not well understood. Using art glass as an example, this paper aims to construct a value co-creation model for cultural products through interpretive methods of qualitative research. The major findings of this study are: 1) The value co-creation model of cultural products can be understood from the perspectives of the creator, the product, the place/channel, and the consumer; 2) The model of value co-creation is a process of dynamic organizing; and 3) The value co-created by cultural products involves both economic and social values, and can be realized through dialogue/communication, purposely-designed context, and awareness building. With these findings, this paper not only provides new insights to the theory of value, but also practical implications for the cultural-creative industry.
AB - Cultural creativity is part of our lives. Over the recent years, the cultural-creative industry has drawn a great deal of attention from the public and has been widely researched by scholars. However, the process in which the value of cultural products is created, delivered, and perceived remains largely not well understood. Using art glass as an example, this paper aims to construct a value co-creation model for cultural products through interpretive methods of qualitative research. The major findings of this study are: 1) The value co-creation model of cultural products can be understood from the perspectives of the creator, the product, the place/channel, and the consumer; 2) The model of value co-creation is a process of dynamic organizing; and 3) The value co-created by cultural products involves both economic and social values, and can be realized through dialogue/communication, purposely-designed context, and awareness building. With these findings, this paper not only provides new insights to the theory of value, but also practical implications for the cultural-creative industry.
UR - http://www.scopus.com/inward/record.url?scp=84910148016&partnerID=8YFLogxK
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M3 - Conference contribution
AN - SCOPUS:84910148016
T3 - PICMET 2014 - Portland International Center for Management of Engineering and Technology, Proceedings: Infrastructure and Service Integration
SP - 1179
EP - 1187
BT - PICMET 2014 - Portland International Center for Management of Engineering and Technology, Proceedings
A2 - Kocaoglu, Dundar F.
A2 - Anderson, Timothy R.
A2 - Daim, Tugrul U.
A2 - Kozanoglu, Dilek Cetindamar
A2 - Niwa, Kiyoshi
A2 - Perman, Gary
PB - Institute of Electrical and Electronics Engineers Inc.
Y2 - 27 July 2014 through 31 July 2014
ER -