The role of bundling in price competition

Chun Hsiung Liao, Yair Tauman

研究成果: Article同行評審

20 引文 斯高帕斯(Scopus)

摘要

We focus on price competition between several multiproduct firms which produce differentiated systems, each consisting of two complementary products. Firms offer their products separately and/or as a bundle. Consumers are homogeneous but assign different values to different systems. We find that equilibrium always exists (unlike the case where bundling strategies are excluded), and consumers purchase socially best systems. Consumers extract the entire surplus unless a firm produces at least one of the components of every socially best system. We show that bundling may increase consumer surplus. A sufficient condition for a system to be sold as a bundle at a discount price is provided.

原文English
頁(從 - 到)365-389
頁數25
期刊International Journal of Industrial Organization
20
發行號3
DOIs
出版狀態Published - 2002 三月

All Science Journal Classification (ASJC) codes

  • 勞資關係
  • 航空工程
  • 經濟學與計量經濟學
  • 經濟學、計量經濟學和金融學(雜項)
  • 策略與管理
  • 工業與製造工程

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